About

Nearly 12 years of industry insight is why groomers, hairstylists, and barbers choose Retro Stylist Wear to uniform their staff. Below are some of our industry achievements:

  • Front cover of “Groomer To Groomer” Magazine modeled by the talented Lori Craig.
  • Considered USA Groom Team Uniform design for international competition.
  • 1st place ribbon & trophy for “Best New Grooming Product 2015” at Super Zoo, Las Vegas.
  • 2nd place ribbon & trophy for “Best New Grooming Product 2016” at Super Zoo, Las Vegas.
  • Established partnerships with multiple national and international distributors such as Christies Direct.

pet groomer apparel, stylist wear, grooming apparel, retro stylist wear

Leel Michelle is the Founder and Designer behind the award winning international grooming apparel brand, Retro Stylist Wear. In addition, Bow Wow Beauty Shoppe founded by Leel in 2006 is an award winning retro grooming salon, boutique, and bakery in San Diego, CA. Following a career in corporate retail management and corporate Amusement Park Management, Leel was inspired by her pint size dog Frida to create businesses that utilized both her skills and passion to build a memorable brand for pets and pet parents alike. Leel also enjoys giving back to the grooming industry by speaking at trade shows, creating published print and online content as well as consulting with pet store owners and groomers to add and improve their retail merchandising through her blog, “The Art of Pet Retailing for Groomers.” If you happen to be in town, stop by Retro Stylist Wear at Bow Wow Beauty Shoppe to talk shop or get fitted into a quality grooming smock!