You Don't Have to
Figure This Out Alone.
Elevating the Business of Grooming.
About Elli
Built From the
Shears Up.
I started grooming in 2007 — hands in the tub, building something one dog at a time. For years I made the same small mistakes that so many salon owners make: mistakes that were completely avoidable, if only I'd had someone to guide me through them.
Today I own Smoochie Pooch — 16 salons and 2 mobile units, one of the largest independently owned grooming companies in the country. I also own Retro Stylist Wear, a grooming apparel brand built for professionals who take their craft seriously.
I didn't build Grooming Biz Elite to add another coaching program to the internet. I built it because it hurts my soul to see talented groomers struggle with problems I've already solved. You deserve more than just "making it." This industry should be making you profitable — and I'm here to help make that happen.
The Framework
Four Pillars.
One Profitable Business.
Attract the right clients, tell your story, and build a brand that stands out in your market.
Convert inquiries to loyal clients, price with confidence, and grow revenue without burning out.
Build systems, lead your team, and create a business that runs with structure and intention.
Break through the beliefs holding you back and show up as the leader your business needs.
What Sets Us Apart
What We Do That No
Other Group Does.
A clear, personalized roadmap — not generic advice.
We tackle the beliefs actively holding you back from growth.
Design the standard for excellence in your business — then live it.
We hold you to your highest self, not your comfort zone.
Direct access to my real internal processes and team systems.
Choose Your Path
Invest in Your Business.
Invest in Yourself.
Group Coaching
Elite Business Coaching
Community-driven accountability & growth
- 60-min group call every week with Elli & the group
- Weekly Non-Negotiable Tasks
- Life, Business & Growth focused curriculum
- Small group mastermind environment
- Implementation support
- 24/7 access to private all-access group
- Custom AI Prompts for Buy Back SOPs
Private Coaching
Elite Private Coaching
One-on-one attention for serious scaling
- 60-min private 1:1 call with Elli every month
- Direct chat support — Elli in your corner
- Everything included in Elite Business Coaching
Weekly Call
Eastern Standard Time · 60 Minutes
How It Works
Show Up. Do the Work.
Watch It Compound.
Every Thursday we gather as a group — salon owners from across the country who are serious about growth. Each week focuses on one of the four pillars: Marketing, Sales, Operations, or Mindset.
Between calls, you have weekly Non-Negotiable Tasks keeping you accountable, access to the private community 24/7, and — in the Private tier — direct access to Elli herself.
The program lives inside Mighty, where everything is organized, accessible, and built around your progress.
Client Results
Real Owners.
Real Growth.
As a new business owner, I can't overstate the value of mentorship when it comes to building a healthy, sustainable business. Elli's coaching not only guided me through the essentials of effective business management, but also emphasized the importance of maintaining a healthy work-life balance. From website optimization to strategies for scaling, I highly recommend Elli to any grooming business owner looking to grow with confidence and clarity. The only thing I regret is not starting my coaching sooner.
Joining this coaching group has truly transformed both me and my grooming business. It's given me the tools, structure, and accountability I needed to push beyond my comfort zone and keep striving for excellence every single day. Elli is a wonderful leader — honest, direct, and deeply supportive. She tells you what you need to hear, not just what you want to hear, and that's exactly what helps you grow!
I could not recommend Elli and her coaching program enough. I love being a part of the Grooming Business Elite family — not only have I grown my business, but I have implemented structure and learned how to personally plan for my future. I started with a three-month subscription and ended up doing a year because of how focused and driven the program made me. 5 stars, 100% suggest joining!
Ready to Stop Surviving
and Start Scaling?
Join a group of salon owners who are done settling — and are building something they're proud of.